From simple photography to group photos

Once you have a product to launch now you need to know how to market the product and show the world that you exist.  It is important that your product photography and product videos are all cohesive, professional, and share your brand identity in a solid and consistent fashion.

Standard Photography

First Priority would be to get your white background product photography as either a lay flat product (for clothing) or stand alone with a white background.  This is the first step when adding your product to shopify, amazon, or instagram.  It is the essential tool to get started with your e-commerce site.

This is another example of a button down shirt using lay flat photography.

Detail Photography of garments:

Once you have your wide shot of the product, now you want to add close ups of the stitching, pockets, patterns. The close up details of the product give your e-commerce customers a better idea of the product they are buying and helps with their purchasing decision to lead to higher conversions in your shopping cart on Amazon marketplace or your shopify store.  Focus on your main features and why customers would want your product and photography the most important features first.

Group Photography

Next, you want to have your products layed out in a group photo to show your collection together or show your products with everything in the box and all of its contents. Showing your clothing or items as a fashion collection or in the box will give your customers a better idea of what they are getting when they receive your product in the mail. This will also create a better experience for your online shoppers who are looking to purchase your products and will give a better conversion rate.

ONLINE PRODUCT VIDEOS

Now that you have added product photography for your ecommerce site : lay flat photography, individual white background photos, ghost photography, and group photography you can add video and animated gifs to your shopping page that tell the story of your product or show off the product features.  It is important to show your product in use in the video because online shoppers want to know what they will look like wearing your product, or they will want to be inspired by your brand, and they story you tell.  Below are a few examples of a product video and an animated gif that will help show off your products on your e-commerce store.