Whether you need a simple product video or something more complicated and custom, you want an experienced photographer/video producer by your side. That being said, it can be a challenge finding someone that will handle your product and project with care. In other words, you may have difficulty finding what you’re looking for by hiring the cheapest person available on Fiverr. And, no one wants to waste time and money. You need to know what to look for. And, this short guide compiled by our experts is going to assist you in just that.
Understanding The Tech
Any professional in their field should completely understand the ins and outs of the hardware and software that they’ll be using every day. For most photographers, this means understanding how things like light fixtures, various cameras/camera parts, and editing software works, just to name a few.
To ensure that your photographer knows their stuff, ask them a few questions about their equipment. And, of course, be sure to check out their portfolio.
Mastering The Basics
As with any art, photography requires the understanding of a variety of universally agreed on techniques and concepts that create good final results. These may be self taught or learned in photography school.
Some of the basic concepts that your photographer should be familiar with include:
- Angles
- Form
- Composition
- Shapes
- Patterns
- Colors and how they work together
- Balance
- How to “direct the eye”
Attention to Fine Details
The best equipment and the most knowledgeable photographer can fall flat if they don’t have an eye for detail. The slightest change of angle and lighting can completely change a photo or video, and a good photographer has to know how to use that to their advantage. Especially when dealing with your products.
Being Creative
Creativity is perhaps one of the single most important elements of any artistic project. While a lot of simple product videos are typically on the less complicated side, understanding how to present a product in a unique and eye-catching way is essential for getting eyes on what you’re selling and spreading your brand. Especially when you’re working on more custom projects.
Able to Communicate
Working with anyone requires a high level of transparency, respect, and communication. Photographers worth their salt utilize and understand these values every day to ensure that their projects run as smoothly as possible, and that the end result is something everyone can be happy with. Simply make sure that you and your photographer have a consistent throughline of communication.
Looking For Simple Product Video And More?
Getting quality marketing footage for your products doesn’t have to be difficult. Whether you’re looking for custom or template work, our team at 360 Product Video will be there with you every step of the way to ensure that you get a return on your investment and that your products are well taken care of during our process. If you would like to learn more or receive a quote, reach out to us at any time through our online form or call us at 949-842-0658.
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