If you’re a new business owner, it can be especially tricky to know who to trust with your products and marketing. It’s natural to not have a lot of experience and connections with this kind of thing at first. And, this can make anyone feel a bit lost. After all, establishing your brand and getting your product out is incredibly important, particularly in the earlier months. That’s why the experts at 360 Product Video — gathering from our own experience — are here to compile a short list of what to look for in your next photographer or videographer. 

1. Experience

One of the best ways that anyone can develop any skill is by simply working and practicing. Naturally, this is true for photography, where certain things like developing an eye for a shot, knowing how to use equipment, or simply learning how to photograph certain colors and lighting are all gained by experience. To get a good sense of the depth and quality of experience that your photographer underwent, be sure to check out their portfolio.

2. They Have Good Connections

Any project requires a lot of moving parts and people with a variety of expertise. When hiring people, it’s not uncommon to ask for referrals or recommendations to people with other necessary skills. For instance, your photographer may know a great editor. Or your photographer may even know the way to getting your work seen by important people and/or agencies.

3. Communication Skills

Having someone who keeps you up to date on the progress of a project and is completely transparent as to what they need is invaluable. In fact, some may say that this kind of soft skill is more important than raw talent or knowledge. After all, communication can be the difference in a project running smoothly or being caned all together. 

4. Delivers 

Consistency and reliability are all also fairly important when trying to hire any professional to work on a project. You need someone who shows up on time and knows what they need. And, who is able to get the job done to your specifications effectively and efficiently. To get a general sense of your photographer’s track record with various branded content and other similar projects, ask for references.

5. Can Work With a Variety of Materials 

Another trait that you would want to look for in anyone touching your projects is versatility. With photography, you need someone who knows how to display certain products properly, how to photograph certain textures, and how to take care of whatever you may send them.

Get Quality Product Footage For Your Online Presence With 360 Product Video

Your marketing is important, and any business owner would want to ensure that their product photography is in good hands. With 360 Product Video, you are guaranteed to have the expertise of well trained photographers and videographers on your side. In fact, we are sure to take care of whatever you send our way, and will have quality product photos for you to utilize in no time. In order to learn more or to ask any questions about our rates or what we do, feel free to contact us at any time by calling us at 949-842-0658.