By now, you’ve probably heard all about product photography and how it can benefit your businesses online and physical presence. It’s natural, however, to have some questions (specifically, what constitutes good product footage and how to make sure that you have the best result).
With the help of the experts from 360 Product Video, you will be able to plan and determine exactly what is needed for your project with our breakdown of the components of successful product photos and videos.
1. A Good Product
The first step to receiving a quality product video is procuring and providing a good, clean “canvas” to work off of. After all, these product videos are going to be the first impression that many bystanders quickly scrolling through their social media feeds are going to get of what you’re trying to sell.
With whatever you’re trying to film, it’s important to ensure that the product is the ideal example of what to illustrate. Of course, with no stains, damage, or manufacturing flaws.
2. Quality Equipment
In any professional product photo shoot, an ideal example of your product and quality lighting and camera equipment are married to create a final product that’s eye-catching and everyone can be satisfied with. Before any shoot, talk to your photographer about what equipment they use.
3. Minimal Backgrounds
In most cases, you want your product photos/videos to be fairly minimal so as to not distract from what you’re trying to advertise. This also makes the overall filming process simpler, cheaper, and quicker. Naturally, this also provides more room for branding.
4. Branding
Regardless of where you’re going to be displaying your footage, you will need to implement some branding. After all, the whole point of product photography is to help lead people to your products and stores. Simply implement your logo, company tagline, colors, and anything else that may be important to your branding.
5. Provide Value
One steadfast rule of marketing is that you need to provide value to attract customers. Know your audience, and show them something that they want or can take care of their “pain points”.
6. Clear CTA
After you’ve demonstrated that you can provide value to your customer, it’s time to get their foot in the door. This can be done by simply adding some attention grabbing wording at the end of your footage that will engage them (certainly not “buy now”, or something similar). This is typically known as a “call to action” or CTA.
Try asking a question, such as “are you ready to experience some of the softest shoes in the world”, or encourage a sense of urgency with a limited time sale.
Don’t Settle For Less. Let 360 Product Video Make You a Star
Getting quality branding and marketing materials can be essential for the operation of a business. By investing in quality product photos and videos, you will be able to stand out from the crowd and make sure that new eyes find their way to stay on your products. If you have any questions for us, or would like a quote, contact us at any time through our online form or call us at 949-842-0658.
Recent Comments