By now, you’ve probably heard all about product photography and how it can benefit your businesses online and physical presence. It’s natural, however, to have some questions (specifically, what constitutes good product footage and how to make sure that you have the best result).  With the...

Whether you need a simple product video or something more complicated and custom, you want an experienced photographer/video producer by your side. That being said, it can be a challenge finding someone that will handle your product and project with care. In other words, you may have difficulty...

Branded content is the backbone of any marketing campaign. After all, materials that don’t make your product instantly recognizable may lose eyes or keep people from finding out more about you. This is, of course, a bad use of money and time on everyone’s part. With a few simple steps, however,...

If you’re a new business owner, it can be especially tricky to know who to trust with your products and marketing. It’s natural to not have a lot of experience and connections with this kind of thing at first. And, this can make anyone feel a bit lost. After all, establishing your brand and...

As a business, you have quite a few options available as to who you can rely on for your photography and marketing efforts. However, they are not all equal. To cut through the confusion and help you make the best investment possible for your business, here are 4 options that you can seek out (all...

Getting product photos and publishing them to the world online can be incredibly exciting. You want what you’re displaying to be in the best light possible and have your audience like what they see. However, there are still some factors that you have to consider and balance out with the quality...

Professional product photos are an excellent way to ensure that you have meaningful, attractive images and videos of what you want to display. In fact, when done properly (not from an amateur on their iPhone), this discipline can drastically help increase sales and brand visibility across a...

Getting quality product videos for social media can become difficult at times. Not knowing where to start, or getting off track in your end product are all common when trying to start out in this. With that being said, the end result is absolutely worth it when a trained professional gets to work...

The ways in which you depict your company’s product on social media can be an incredibly important part of your marketing strategy. After all, how you show off your products in a visual and audio format may very well be what determines how a customer perceives your company.  As you can...