As a business, you have quite a few options available as to who you can rely on for your photography and marketing efforts. However, they are not all equal. To cut through the confusion and help you make the best investment possible for your business, here are 4 options that you can seek out (all with their own pros and cons) for your simple product video production.
Large Agency
Large marketing and design agencies tend to work with larger clients that people are more likely to have heard of. These types of agencies also tend to have more resources at their use, in both people, connections, and equipment. However, one possible downside to going to a larger agency is that they tend to be fairly expensive, and may not provide your project with the attention it needs. They may also not take too many clients outside of the larger cities that they operate out of.
Generally, if the scope of your project is large, and you need someone to take more control of your brand, go for a bigger agency.
Small Boutique Agency
Smaller agencies operate out of smaller towns and cities and take a variety of clients. While they will typically have the manpower, creativity, and resources to help you with your project, they may be lacking in things to take on more ambitious, far reaching prospects.
To assist you in choosing between a big or boutique agency, ask yourself the following questions:
- What kind of budget do I have?
- How flexible do I need my agency to be (boutique agencies can change on the fly)?
- How many people do I need working on this?
- What medium am I working in?
- How niche is my product and goal?
Freelancers
Freelance photographers are workers for hire that you can call for any project. If you have a project that has a limited scope and you don’t see the campaign going on for more than a few months, a freelance photographer may be for you. Just make sure to hire from a reputable source and provide a competitive rate.
Crowdsourcing
Crowdsourcing is attempting to get people to work on your project by simply putting it in a public forum (such as social media) and asking people to contribute in exchange for some kind of reward. While this path may get you workers quickly, it is generally not advised, as you may be missing a certain level of expertise and consistency as you would find with a freelancer that you vetted and developed a working relationship with.
Make 360 Product Video Your Agency of Choice
One of the best things that you can do for your marketing is to hire an agency that will treat your simple product video project with the respect it deserves. 360 Product Video has the experience and know how to help you with a variety of marketing efforts. From simple, stagnant white backgrounds to 360 photography and custom videos, we can do it all.
To get started, simply reach out to us at any time. We will be happy to answer any questions you may have.
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