Getting quality product videos for social media can become difficult at times. Not knowing where to start, or getting off track in your end product are all common when trying to start out in this. With that being said, the end result is absolutely worth it when a trained professional gets to work and creates something truly special for your product. To get started, here’s a list of some aspects of a professional’s thought process that you may want to take into consideration.
Simple is Best
When trying to display any product, you want to be able to communicate effectively and clearly to your audience. While it may be tempting to create a huge, eye-catching artistic statement, it’s important to make sure that your product isn’t obscured in the milieu. Some ways that you can keep your footage simple and attractive is:
- Keep the background a solid color. Typically white, or at least something that matches with your product.
- Keep one product in focus.
- Don’t make the footage too dynamic or confusing.
Make a Connection
Displaying a simple, effective narrative through your footage and photos can be a great way to make a lasting connection with your audience. A little bit of quality copy in the end result should help with this.
Make Your Message Short
As previously mentioned, keeping things simple is clear. Demonstrate what the product does and is, and your audience will be able to pick up on who you are. In other words, show, don’t tell. Most people generally don’t like feeling pandered to and it’s easy for your advertisement to overstay its welcome.
Your CTA Matters
CTAs (calls to action), can be an incredibly important part of any campaign. It’s a great opportunity to get people to visit your website/product, and can be done in a variety of ways. Think about the tone and message that would get you to visit the link, and go from there. Just make sure you keep away from simply saying “click here” or something similar.
Think About Your Competitors
There’s a saying that goes “good artists copy, great artists steal”. While, of course, no one is condoning plagiarism, it’s important to remember that it’s ok to be inspired by things and utilize what works for yourself. See what works for your competitors, and try to modify whatever that is to do the same for you.
Customize
Of course, ultrasimple, cookie-cutter product photos can be a great way to get your point across. But, customized footage is also important for making a connection with your audience. Having your company logos, colors, and taglines on your final product is all that can make your product videos for social media effective.
Get Stellar Product Videos When You Hire 360 Product Video
Our team at 360 Product Video is dedicated to providing you with high-quality product footage that you can display anywhere online or in a physical medium. To get a sense of our work, feel free to check out a variety of customized photos and videos on our portfolio. Want to request a quote or simply reach out with a question? Contact us through our online form or call us at 949-842-0658.
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