t’s well known that virtually any successful business will require some manner of product videos or photos to display on their social media, websites, or virtually any sort of medium or platform. For the person trying to plan out their first product photography session, however, it can be beneficial to know a little bit about what to do and expect. That way, you can communicate effectively with your team. Plus, you will be one step closer to getting something that truly makes your product shine.
The Most Successful Projects Are Planned Out
With even the simplest of projects, there’s going to be some level of planning and preparation needed. At the very least, your photographers are going to need the product you’re advertising. In addition, they will need the time to photograph it properly. Also, longer projects may require time for editing, prop building, and even casting. Making a timeline of your project can help everyone stay focused on the goals you’ve set. And, it will save everyone time and effort in the end. If you’re planning on making a longer video, make an outline and draft your scripts and storyboards.
Think About What You Want
Think about what you want your product videos or photos to accomplish, and how you can make that happen. Do you want your products to reach a certain audience? Do you want your videos to motivate and inspire? One way that you can truly understand what you need/ want out of the project is to understand your audience, and what they’ll eventually respond to.
Know Your Product
Every individual product is going to require a slightly different approach to its marketing. You want to think about what needs to be highlighted in any particular photo/video, and how to highlight that. Some ways that you can make the most out of your model product is:
- Getting a high quality example of the product.
- Using good lighting and camera equipment.
- Thinking about what the appeal of the product is and how to make it shine.
You Need to Know Your Equipment
Understanding lighting and camera equipment doesn’t just have to be for professionals with extensive experience in the field. By understanding some of the basics of what makes a piece of equipment good and why you might want to use it, you can better communicate with your staff, and will get a better idea of what you need in the long term.
Be a Perfectionist
There’s no need to settle for second best when it comes to your product photos. When you find the proper creative team for yoru photoshoots, you will be able to communicate with them every step of the way, and they will ensure that you get exactly what you need and want.
Get Quality Product Photos Today With 360 Product Video
Receive beautiful, attention grabbing footage of your products efficiently with an industry expert. Check out our portfolios at any time to see some of our previous work. If you have any questions or would like to receive a quote for our work, visit our contact page or call us at 949-842-0658.
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