Photography is both an art and a science. Getting your products in front of the eyes of as many people as possible and keeping them on it takes a variety of skills. One such skill is knowing how to position, light, and photograph the aforementioned object that needs to be advertised and publishing it afterwards. This is the collective discipline known as product photography. And, it can cover a variety of scenarios and projects. Read more in this guide to product photography services.
First: Know What You Need
The first step in any project is proper planning, and photography is no exception. Knowing how you want to display your product, enhance the features, and what platforms you want it on is all essential to creating a spectacular end result. Of course, your photographer/videographer will be happy to consult with you on this aspect of the project.
At this point, it’s important to remember that you don’t want to limit your understanding of this artform to what you think it might be. So, let’s go over some basic services that you can seek out for your next marketing campaign, such as:
Baseline Product Photography
Product photography — as the name implies — is the art of accurately portraying a product in an eye-catching way through a photo. This is typically done by setting the display piece on a simple background (usually white). Sometimes, the product will have the option to be displayed in a 360° animated photo. In fact, this means that all angles will be available to the customer.
Lifestyle Photography
Known as the “art of the everyday”, this particular form of photography is the genre of simply capturing everyday moments and important events with an artistic flare. Typically, lifestyle photography is something that social media influencers use the most. But, it can also be valuable in displaying your product. A perfect example would be hiring an influencer to advertise your product.
Product Videos
Much like product photos, product videos serve to prominently display your product in an accurate, easy to see way. Again, this is typically accomplished by having a product propped up. Of course, it also requires all of the important features in view of the camera. And, it usually requires a simple background.
Custom Videos
When you need something with a bit more creative leeway to advertise your product, you want to seek out high quality custom videos. These typically involve more complicated production, actors, and run for a longer time than a typical product video. And, they may even require scriptwriting and set design. Of course, there is a spectrum to how complex you can (and should) make these videos. But, it’s important to remember that they do allow for more visible branding and a higher level of recognition from the consumer.
Jump Start Your Business With Quality Product Photos Today
Getting the best product photos and videos available doesn’t have to be difficult with 360 Product Video. Our professionals will be with you through an efficient, effective process. Of course, it only produces the best results, no matter the size of the project. To ask any questions of our photographers about what we do, or to talk about quotes for your next project, feel free to visit our contact page. Or, call us at 949-842-0658. We offer the best product photography services.
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