The ways in which you depict your company’s product on social media can be an incredibly important part of your marketing strategy. After all, how you show off your products in a visual and audio format may very well be what determines how a customer perceives your company.
As you can imagine, getting professional product photos for social media is incredibly important across a variety of industries and types of business models. So, when attempting to acquire the aforementioned photos, be sure to look out for and follow these rules of thumb:
Use a White Background
Bright, simple, white backgrounds are important for making sure that nothing gets in the way of your product’s time to shine. Anything else would pull your audience’s attention away from what you’re attempting to showcase. And, putting any other prop or product next to the focus of the shot may confuse some consumers. If you do want to utilize some embellishments, it’s generally recommended that you save them for post-production editing.
Make it as High Quality as Possible
When creating product photos for social media, you generally want to help it stand out by making sure that the image itself is high definition and professional-looking. After all, this is the first impression that many customers may have of this particular product. Image is important. Be sure to use quality cameras, and try clearing up any inconsistencies in the actual picture later.
Use a Tripod
Relying solely on your hands to take important pictures of your product could very well leave you with blurry, improperly angled photos. To avoid this, simply utilize a tripod that you could mount your camera on. Preferably one that is capable of being adjusted.
Set Up Your Lighting
Good lighting is essential to highlight your product, allowing for every aesthetic choice and feature to show. You can have a variety of different lighting depending on what you’re going for in your video or photo, such as strobe, ambient, and background lighting. Generally, with any lighting setup, you want to look for a few main pieces of equipment:
- A variety of lights
- Lighting umbrellas
- Strip boxes
- Light stands
Make Sure It’s a Good Example of Your Product
Using a well-produced example of your product without any visual flaws or practical defects is important when trying to reach customers. Give your model product a good inspection before usage, and don’t be afraid to indulge in a bit of artistry with the help of designers and artists.
Get Product Photos For Social Media Today
You deserve high-quality, professional photos for your product advertisements and social media posts. You shouldn’t have to be concerned about missing an important aspect of how a photo should look, or facing the consequences of putting a poor quality display on the internet (people simply not finding your photo or not being interested in the product in it. Want to learn more about our process and what we can do for you? Check out this page, contact us via our online form, or call us at 949-842-0658.
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